Our Friends


Based in Hawarden, with a general store and café in Notting Hill, Pedlars offers a curated, considered and beautifully designed range of homewares and gifts. Interested in products with stories to tell, with patina, history and a good dose of warmth and fun, the now well-established Pedlars Friday Vintage initiative sees the brand working with a network of dealers to create weekly parcels of best-quality vintage items for the home and garden. And follow @pedlarsvintage on Instagram to see their latest project, Pedlars Vintage Live, where you have access to best value genuine vintage direct from the source.

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Hawarden Estate Farm Shop

Hawarden Estate Farm Shop is an award-winning farm shop set in 20 acres of farmed land. Its expert team grows, sources and sells the best food Britain has to offer, with much of the produce coming from within a 30 mile radius or the farm itself, including this year’s bumper crop of asparagus. Its multi-award winning butchery team selects the best quality, locally reared meat, and a deli and café serves the best coffee and food around. From mid-May onwards you can pick your own strawberries, and all year round you can entertain your children with pigs and chickens, a play fort, and a nature trail.

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Poler Stuff

Poler Outdoor Stuff is one of our favourite outdoor brands. Based in Portland, USA, Poler makes gear for people that are travelers, sofa surfers, regular surfers, skateboarders, snowboarders, bicyclists, parents, kids, car campers and anyone else looking for something that looks good, is a good value and is all about having fun on road trips and in The Great Outdoors. It’s stuff that is made for people that have adventures all over the world while wearing jeans and a t-shirt. In short, it's stuff for you. Newly arrived on this side of the pond, we to have them at The Good Life Experience in September. 

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Tin Cup Whiskey was one of the surprise hits of last year's festival. We are big fans of Jess Graber's take on classic American bourbon with its powerful, spicy flavour. This year we are excited to welcome Tin Cup back. If you haven't come across it before, it's made using Midwestern grains, aged in white oak barrels and cut with Rocky Mountain water. And the name is a nod to Colorado's first whiskey drinkers, the miners that came through looking for gold, who drank their whiskey from tin cups. The cap of the wonderful-looking bottles serves as a cap to share your whiskey with friends, which is what The Good Life is all about, after all.

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Established in 1996 and initially operating from a 3500 sq.ft. facility on the Deeside Industrial Park in North Wales with a range of sign making equipment and a dedicated passionate team, Signworld quickly earned its reputation for producing a wide range of quality signage to a range of retail & industrial clientele spread across the north west of England, Since those early days Signworld has  evolved into a group company with many divisions specialising in Signage, Maintenance, Exhibitions & Displays, Commercial Fleet markings, Graphic Design, Website Development and Web Management.

Signworld operate from the Signworld Group HQ, a modern 13,500 sq ft facility in Broughton located on the busy main arterial route into Chester City Centre. Their new premises together with additional investments in technology has further strengthened its position in the market place and are now widely considered by procurement professionals as the company to work with on small, medium and larger projects requiring the skills of a competent production company. Signworld have continued with their commitment to invest in the most up-to-date digital printing, machining, fabrication and finishing equipment together with a structured & rigorous training programme for our staff who are key to our future development & future prosperity.

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Visit Wales

Visit Wales is the Welsh Government’s tourism team and its  role  is to support the Welsh tourism industry, improve tourism in Wales and provide the appropriate strategic framework within which private enterprise can achieve sustainable growth and success, so improving the social and economic well being of Wales. Tourism is big business in Wales,  Deloitte’s 2013 study sets Tourism’s total overall contribution to the Welsh economy at £8.7 billion and  the industry supports nearly 15% of jobs in Wales. 

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Coleg Cambria

Coleg Cambria's courses are the starting point for many different careers in the catering and hospitality industry and help their students to develop a wide range of commercial skills within  professional kitchens and training restaurants which are open to the public. Students also have the opportunity to participate in real life work experience at local and national events. We are delighted at The Good Life Experience to be one of those events. In 2015 we provided work experience at the festival for thirty third year hospitality and catering students from local colleges at Wrexham and Deeside. We look forward to continuing to support the work that Coleg Cambria does in 2016.

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Malfy Gin is produced by he Vergnano Family in their own small craft distillery in Moncalieri using Italian juniper and six other botanicals. Malfy Gin marries the finest Italian Coastal lemons with the Vergnano family's unique recipe to give Malfy the aroma of the zest of a lemon just picked from the tree. 

Contrary to popular belief that the British or Dutch invented Gin, it was in fact invented by Italian Monks in 1050. When looking for new medicines along the Amalfi Coast they mixed juniper berries with spirit made from wine and made gin. The word gin comes from the Italian word for juniper, ginepro. 

Enjoy Malfy Gin on the rocks, in a Negroni, a Martini or in a Malfy & Tonic - lots of ice and of course garnished with an Italian Lemon.

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As a premium natural mixer brand, Fever-Tree creates its drinks from the finest natural ingredients. Founders Tim and Charles spent years trekking the globe seeking out unique ingredients from independent plantations and small specialist suppliers. The award-winning mixers taste clean, subtle and balanced, with authentic flavours that match perfectly with premium spirits. Fever-Tree will be celebrating craft and artisanal drinks with bespoke gin and tonic masterclasses at The Good Life Experience. 

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Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something. Deus ex Machina is a step bigger than a brand: it’s a culture. Their openness and enthusiasm strike a chord with people, wherever they are. Deus didn’t set out only to sell custom parts and hand-built motorcycles, but to celebrate a culture of creativity. 

The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, whatever – were marketed into fundamentalist factions. All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Inclusiveness, authenticity, enthusiasm.

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Based in West Dorset, Black Cow produces the world’s only Pure Milk Vodka™ made entirely from the milk of grass grazed cows and nothing else.  Fresh whole milk makes an exceptionally smooth vodka with a unique creamy character.

The invention of West Dorset dairy farmer Jason Barber, his inspiration came from a desire to diversify the produce from his 250 strong dairy herd and his deep personal interest in vodka. The milk is separated into curds and whey. The curds are used to make cheese, the whey is fermented into a beer using a special yeast that converts the milk sugar into alcohol. This milk beer is then distilled and treated to a secret blending process. The vodka is then triple filtered and finished, before being hand bottled. Black Cow is made from the same milk that is used to make Barber’s 1833 cheddar, and its own Black Cow Vintage Cheddar. 

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Over three years ago, the Moorland Spirit Company set out to make a gin for ginidealists. From their individual perspectives - a chef, a mixologist, a drinks developer and juniper-obsessed countryman – their aim was to re-examine every stage of the ginmaking process from juniper bush to bottle. In the juniper-dotted hills at Hepple in Northumberland they developed a revolutionary method that reveals more complete, delicate flavours in the gin, than is possible with conventional methods alone. It is intricate, lengthy work - it takes five times longer to make Hepple gin than conventional methods- but is worth it. Delicious with tonic and sensational in a martini, Hepple Gin tastes as fresh as the north wind, and as invigorating as a naked dip in a hilltop pool. 

'The notion of what makes a great gin lies at the core of every decision we have made at Hepple. We knew that juniper would be at the heart but only by combining both the ripe and young green stages of the berry can we reveal the full breadth of its life and flavour. Woven into this is an array of botanicals that are as lively in the bottle as they are side by side in the northerly wind. Throughout our experimentation it was imperative that we remain faithful to the extraordinary brightness of each ingredient to make this most flavourful gin.'  

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ASH Waste Services is a leading waste and resource management company perfectly situated to service the North and North-Wales with facilities in both England and Wales. With over 25 years of operating experience, their expertise in handling waste enables them to deliver a sustainable waste management solution tailored to the needs of your business, whatever the size. Our aim at The Good Life Experience is to achieve 100% diversion from landfill with our festival waste. For this reason we’ve partnered with the Ash Group, who employ the best technology for a 5 stage recycling process.

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Pebble Magazine is a stylish hub for sustainable stories that matter. Whether it's eco-travel, ethical fashion, green design or food issues, we inspire people to take heart and take action. Join the tribe here.

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A weekend of discovery + fun, music, food, books + the great outdoors